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Posts sent on: 2013-07-08

Jul082013

Web Design Matters In Search Engine Optimisation

Good graphic design is important to any website wishing to pull and maintain the curiosity of consumers. But website owners should know about some of the implications of overzealous graphic design for search engine optimisation.



A lot of people would agree that graphic design is an essential component in website design and development. Aesthetics could be significant, as the basic look and feel of a site can change its credibility and the chance a visit will convert to a deal. Another aspect of graphic design is functional, meaning that good graphic design can simplify navigation, communication and the overall usability of a site.



So, graphic design is significant, but you will find good reasons not to allow graphic designers a free hand in your web development process, especially if they come from a powerful print or multimedia background as opposed to a web background. The problem is that, too often, graphic designers do not adequately understand the character of the internet medium and of internet search engines in particular. This might lead to a situation where the possible operation of a site in seo terms is critically compromised by "features" such as Flash demonstrations, excessive graphic content, and excessive javascript. Used inappropriately, each of those can have serious consequences for where your website will gradually rank in search engines.



Flash is a fantastic tool, and used appropriately it can certainly add sound and visual interest to your website. For some sites, perhaps those specialising in artwork, music, video and such, it may even be argued that Flash is essential in some cases. But on way too many sites, excessive gratuitous use of Flash effectively renders those sites unindexable by search engines. The worst examples are those where a complete page, and often the most crucial page (the homepage), consists entirely of a Flash demo. Such pages typically hold minimum indexable text in any respect, with the content all tied up inside the Flash demo... which the search engine merely cannot see, read or index! While search engines get nothing individuals get a great show.



Excessive graphic content works similarly to a Flash demo. Some sites consist of pages made up entirely of interlocking graphic pictures, with the pictures themselves containing the wording of the webpage along with other significant components for example headers and titles.



Javascript is just another great visit here tool, and is practically essential on most sophisticated contemporary sites for a great number of tasks. Those pages will not be indexed and but as is true with images and Flash, search engines do not do Javascript, so that any links which are locked up in Javascript code cannot be followed. In this respect search engines are rather different from browsers.



The purpose here isn't that the infant should be thrown out with the bath water... Javascript, images and flash are all part of the current web development toolkit. However it is important not to lose sight of the ultimate aim of most business sites: sales. But if sales matter, then search engine position issues, in which case your graphic designers will need to be a bit more restrained, resourceful and creative.

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